Saturday, August 2, 2014

Vital Roles Of Pharmaceutical Wholesalers

By Annabelle Holman


Distributors play a very important role within any supply chain. With reference to pharmaceutical supply chain, pharmaceutical wholesalers are the most valued transaction partners. This is seen is their responsibility of providing a link between manufactures and pharmacies. This always ensures continued supply of medicine and ensures that drugs are available with regard to the demand.

These wholesalers will either act as full-line or even short-line. In the case of full-line, their main business is in the distribution of pharmaceuticals. Full-line distributors provide the most vital link. They purchase medicine and store in their warehouses. They then prepare orders and finally deliver them. They offer a wide range of assorted products, both in terms of range and depth. Short- line wholesalers operate within specific line of products. These wholesalers play six crucial roles.

Ensuring a bridge of distance among the manufactures and pharmacies. They link the manufactures and the points where drugs will be dispensed. Warehouses are built to sore the medicine. This creates proximity between availability of drugs and the pharmacies. This also ensures that the supply of medicine continually varies according to demand.

Assurance of high quality of their products. This is mainly achieved via the compliance required for the set rules and strict regulations. There are those drugs for example that will require being stored in particular temperatures. This ensures better control through distribution practices that are controlled. The main objectivity of such measures is to see to it that counterfeit medicine does not find their way into the market. This is important in todays market because the number of counterfeit drugs into the market is increasing rapidly.

Better control of quality. Distributors operate on distribution practices that assure quality products. Many distributors standardize their facilities to provide specific quality for example temperatures. The developed countries have very few counterfeit drugs as they are able to set regulations that will achieve this. The patience is deemed to be the most important topic.

Bridging the time of production with the time of consumption. The demand of medicine and its production is very different from that of other products. This is because medicine consumption is always in single units whereas production is in large volumes. Middlemen must act so that they maintain the balance between production and consumption. This is majorly achieved through storage by these middlemen and also through there logistic networks.

Provision of added value services. Stiff competition has prompted the need to employ strategies to counteract it. Medicine wholesalers want to stand from the others in the market. Providing value added services is the most viable way of achieving this. The significance of the creation of this services is and the end of the receivers that include the manufacturer and retailer.

Lastly, distributors do balance the quantity supplied through the indirect distribution. This enhances efficiency and hence achievement of economic benefits. This balances demand and supply through storing medicine that are not in demand.




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